Learning resources
This is your one-stop-shop for all things knowledge! Checkout our blog posts, educational videos and e-books for the greatest business tips and strategies!
Blog Posts
Marketing Blog Posts
How to Test & Measure Your Marketing Activities
Test & Measure Your Marketing Activities to Increase Your Profits Over the years, I’ve spoken to many business owners who’ve tried advertising in various mediums, only to stop using them because they didn’t work. It’s a common scenario – a lot of people write an...
Three Tips to Creating Ads That Sell
3 Keys to Creating Ads That Sell A successful advertisement has three key components: Target, Offer, and Copy. When creating your ad, you need to consider how to target your ad to the people you are trying to reach, what offer will make them respond, and how to...
“Me” vs “You” Marketing Focus
“Me” vs “You” Focus…A Common Marketing Mistake to Avoid A critical marketing mistake a lot of companies make is focusing on “me” and “us” rather than on the customer. This is evident on a lot of websites – at the top of the first page, they typically don’t say “Here...
Sales Blog Posts
How to Develop a Successful Sales Script
How to Develop a Successful Sales Script A sales script is a carefully thought-out and written down set of questions for your sales team to use every time they call (or approach) potential customers. A script is useful because it helps the team members to stay focused...
Five Tips to Landing a Sale
Five Steps to Landing a Sale Step 1: Identify Your Target Market Who are you trying to sell to? Precisely who is your target market? Failing to answer this question will undoubtedly lead to a poor conversion rate. You don’t want to waste your time marketing a swimming...
Five Ways to Boost Your Conversion Rate
5 Ways to Boost Your Conversion Rate Your conversion rate is the percentage of people who buy from you as opposed to those who could have bought but didn’t. For example, if you had 10 people walk through your store today and you sold to only 3 of them, you’d have a...
Team Blog Posts
How to Keep Your Team Engaged
How to Keep Your Team Engaged Some business leaders are indifferent to their team members’ happiness. These leaders are more concerned with whether or not the team is getting the job done and consider the team’s mental health to be excess/expendable. Countless...
How to Write a Strong Job Advertisement
How to Attract Employees with a Strong Job Recruitment Ad A great team is one of the best assets a business owner or operator can invest in. The way in which organizations find or recruit team members is important, because excellent people can only enhance your...
The 6-Keys to a Winning Team
6 Keys to a Winning Team Selecting the right people (or “getting the right people on the bus”) is just the start of building a successful team. In order for your team to become a winning team, you need to have the following elements: Strong Leadership If your team...
Other Topics (Mindset, Entrepreneurship, Wealth, Fiances, etc.)
How to Manage Yourself & Free Up Your Time
How to Manage Yourself & Free Up Your Time Time management is a misnomer. There is no such thing as time management, as the clock keeps ticking no matter what. Instead, there is self-management. How do you manage yourself? The whole goal in business is to get...
Creating Your Niche in the Marketplace
Creating Your Niche in the Marketplace Defining your niche is all about making sure your business has no competition (especially no price competition). Too often in business, I find that companies are competing on price. Why? If you’re competing on price, you’re...
How to Set Goals & Make Them Happen
How to Set Goals and Make Them Happen Goal setting is a powerful process that can help you turn your vision into achievable/actionable steps. To be successful in life and in business, it is essential to have goals. As Stephen R. Covey says in his book “7 Habits of...
Video Library
E-Books
